Too many people just don't think about it this way.
Traffic is traffic, right?
Not really!
We've talked about good and bad traffic, but that's not what I mean. When I
say “two types of traffic” I mean that there is
traffic you BUY and traffic you EARN
It's power lies in the fact that it's available to anyone, and it can come without
the guesswork involved in things like article marketing, blogging, forum posts,
SEO (search engine optimization), and social media. Those are all good methods,
but people looking to
leverage their profits and their time will often use paid
media sources with incredible success. These sources include things like
contextual links, banners, pop-ups, and several others. This kind of traffic can be scalable,predictable, and even purchased on performance basis.
(this means don't pay until you get results). This kind of traffic is powerful because it's warm..
targeted, and sends people directly to your site when they have already
declared an interest in what you sell.
In days gone by, it might have been said that traffic from paid media
was only affordable to a few. But that isn't the case anymore. With the right training,
anyone can learn how to conduct their own media buys,
often for less than $20
. Traffic Evolution can show you how to do that, plus give you all the updated
sources you need, so you know where to get the best paid media (and traffic) for
the best price.
Earned traffic comes to all... with effort.
Now let's talk about traffic you earn. Earned traffic can also be very good, and
well targeted to your business. Several methods include writing and
distributing articles, blogging, actively and ....
thoughtfully participating on forums with a good
signature link, as well as social media like Facebook, Twitter, Digg, and Delicious.
The more people you get to “friend” and follow you there, the better. You can
also try joint ventures, publishing your own ezine, and conducting webinars and
teleseminars.
But patience is the key.
All of these methods can create a warm audience to advertise to, but they do
require time, effort, and acquired skill on your part. You might save money
using some of these methods that are free, but you have to weigh that against the time you spend on them.
Using a combination of earned traffic and paid media is, in my opinion,
the ideal way to do things. Do it this way, and you have a dependable supply of
pre-sold, pre-qualified buyers who trust you already, along with those who need
what you offer and find your product new and exciting. And that's a very
powerful synergy.
Both paid media and earned traffic sources are targeted and effective,
but paid media can make your life easier.
If you'd like to learn how to get
paid media traffic that's cost-effective, easy to find, and of the utmost quality,
you might want to learn more about Traffic Evolution.
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