Not all traffic is created equal

 

When you started your online business, chances are you learned about traffic

from your own research, and from what others told you. You learned that traffic

is the lifeblood of any Internet business, and that's correct: it is. But did anyone

tell you that simply getting traffic isn't enough? Everyone talks about traffic, but

most people don't dig much deeper than that. They figure it doesn't matter

where the traffic comes from as long as they get it.

But they couldn't be more wrong.

I'm sure in your online travels you have seen offer upon offer that promises to

deliver an amazing volume of traffic to your site within weeks, days, or even

hours. But even if you have 8,000 hits a day, will it matter to you if nobody

buys anything?

You might get a certain amount of satisfaction from watching your hit counter

rise, but if it doesn't bring rising profits, you'll only end up disappointed.

Let me say this: there is good traffic, and there is bad traffic.

Good traffic comes from your own efforts such as articles, blogging, giveaways,

webinars, etc. It also comes with paid media advertising, usually with much

 

less effort and guesswork on your part. Good traffic actually brings you a prewarmed,  even pre-sold audience, kind of like a band might open a concert

for the bigger act to come. Good traffic comes from sources that are targeted

from places online where your audience tends to hang out, or from lists where

prospects have already expressed an interest in what you're selling.

Bad traffic comes from traffic exchanges, “guaranteed” visitors, free ad sites,

gray-hat software, or posts on forms and blog comments via auto-posting robots.

Bad traffic also comes from safelists (that are rarely really safe), where people

join to send emails, not to read email.

 

Some safelists even teach their members how to avoid ever reading email

 

from other safelist senders by using free email accounts and then never checking them.

 If no one ever reads the email that is sent by the safelist how is anyone
ever going to sell anything?

Answer: They usually don’t!

Don't waste your time and money on bad traffic.

Traffic sources like the ones mentioned are bad because they are un-targeted,

create spam, and only result in lost hours, unrewarded effort, and wasted

 

money the vast majority of the time. You end up losing not only the money you

spent on those efforts, but

the money you could have MADE using other

methods the entire time you were waiting for the bad methods to work

themselves out. This is called

opportunity cost, and if you're not careful, it

could cost you your business.

 

 

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